We provide a range of digital marketing and analytics consultancy services tailored to your specific needs and budget. Our services are aimed at those who need a friendly helping hand to understand and take control of their digital presence and activities – be it digital strategy, WordPress websites, mobile, SEO, PPC, email or social. We enable you to make the most out of today’s digital world, so that you can focus on taking your business forward.
Our services are priced based to your specific needs and budget. Our WordPress websites start from as little as £600 and come ready coded to perform well on Google search. We can also train you up to take control of any aspect of your digital activities. Whatever your requirements, we can tailor a solution that fits your budget.
Digital assessment and strategy
If you have an existing web presence, we’ll help you to understand how your customers are using your services using advanced web analytics. We gather insights on how your site is performing and being found and used. That alone is an eye opener that can show how to apply the right mix of content and channels to attract and convert customers. We listen and learn about your business, researching your market and helping you to understand the key drivers to gaining more customers through organic search, social and paid advertising. We’ll put together a comprehensive assessment of your current online performance with easy-to-understand graphs. We’ll walk you through our recommendations and the steps you need to take to start your digital journey or optimise your existing presence.
Analytics – digital performance tracking and optimisation
Most businesses now generate much more data than they can possibly understand, and can’t spare the time to trawl through it anyway, but they could be missing out on huge insights. Even if you’re not generating big data, we’ll take any data sources you have – from Google Analytics, advertising spend, to your CRM system and sales data – to help you generate the insights you need to grow your business. And even if it’s just learning how to do more for yourself, we can do that too. We’re experts in data visualisation, helping your business to gain a simple, easy-to-understand view of your sales and marketing funnel.
WordPress website development
WordPress is not only a powerful blogging platform but is now the world’s most popular CMS (content management system) website platform. Being open source, it’s an extremely low cost option that has a massive community of developers constantly writing free and low cost plug-ins that help cut out expensive bespoke development. Did you know that Time magazine, Beyonce’s official website, Marks and Spencer Business and Sony Music’s site are all built on WordPress? It’s a platform that has a wealth of benefits and longevity, all with the added bonus of becoming accessible to the novice web developer and editor.
It’s surprisingly simple for many people to learn, requiring a basic level of understanding to get very professional results. If you’re looking to take control of your website and skill up your employees, we can help you to build a great website that works beautifully on desktop, tablet and mobile, whilst you take ownership of your updates and cut out expensive agency fees. We’ll also make sure your site is fully integrated with your social channels, email, and optimised for search engines.
Search Engine Optimisation (SEO)
Building a great website is one thing, making sure your customers can find it is another. Our in-depth analysis uncovers how well your website is programmed to be found online, showing you the back links in place, search phrases and keywords your customers are using to find services like yours. We’ll show the techniques to make sure your web content is properly coded so that Google and other popular search engines can crawl your content and help your site climb the search engine rankings. There’s no bluff or false claims from us – we’ll outline what works in today’s SEO and how you can actively build your site’s presence with real, fact-based approaches.
The Internet is a hotbed of useful and not so useful information. Content that stands out – that’s useful, entertaining or educational – is what is liked and shared on today’s social platforms. With the right content and regular updates, you can make your business stand out from your competitors, showing them that you are experts in your field and that you care about what your customers think of you. With the right content strategy, you’ll have the fuel to make sure you have interesting, fresh updates that get you noticed on a regular basis.
Getting your business started on social can be an intimidating process, but done well brings authenticity and trust to your customers. It will also heighten your online presence, aiding how customers find you and how search engines rank you. We’ll show you how to get set up and make the most of your social presence – whether it be on Facebook, Twitter, YouTube, Google+ or Linked-In, or newer channels like Pinterest and Instagram. We’ll show you how to start and maintain great conversations with your customers and exceed their expectations with friendly customer service, shareable content, offers and competitions. We’ll also show you ways to effectively monitor your social channels with tools such as Hootsuite and Tweetdeck so that you pro-actively engage and listen to what your customers are talking about.
E-mail still reigns supreme for many businesses when it comes to attracting new and retaining existing customers. Using the best elements from your content marketing strategy, we’ll help you to understand ways to catch your customer’s eye, make them click back to your site, or refer your services onto a friend. By using low cost cloud options such as MailChimp, we’ll show you how to create, maintain and optimise your email marketing for maximum results.
Online advertising: Google AdWords & Display Network, Facebook Advertising
With so many businesses vying for attention, paid online advertising can be a reliable way to attract new customers. Understanding how to get the best return on your Google Adwords, Facebook or display/banner advertising is key to making sure you get good value for money. The right insight will help you to optimise your advertising messages and align your bidding strategy so you clearly understand which channels and ads give you the most valuable leads.